Most wineries use competitions and guides ratings as key elements to assess their quality and trajectory and to compare with the competition. In the case of the D.O.5 Hispanobodegas Wines, the 2012-2014 trajectory shows itself impeccable.

In a domestic environment with more than 4.000 wineries and countless number of brands (just reviewed more than 10.808 references), and in an international context where only 7% of exports correspond to bottled wine from Spain, the task to stimulate the curiosity of potencial customers and consumers and show them the quality of the wines produced by a winery is too complicated. The wine market is enormously complex and difficult because of its fragmentation, and most wineries lack of the tools to launch large campaigns and other actions that might enable the desired penetration.

Much to gain:

Hispanobodegas underwent a major restructuring in 2009 which marked a radical shift in its wine-making approaches: everything turned "inside out", from the approach of the vineyard, selection and winemaking criteria, to the production and aging processes, accompanied investments in staff, facilities and new oaks, all with the aim of starting the way to place our wines as a quality reference.

But… How to check that we were in the right way? and, above all, how to explain it to clients and consumers? One of the main activities we took on to assess our trajectory and positioning was to submit to the opinion of the critics through contests and guides. Contests recognized and guaranteed and guides whose tasters were prestigious and renowned.

The result:

2012 was the year when we decided that our wines were ready to compete. With the time after the restructuring enough for vintages will experience changes in the selection of the vineyard, improvements in wine-making processes and the effects of new oaks.

And the results of the periods 2012-2014 (3 vintages) recognize our efforts and confirmed the quality of our wines doubtlessly: The trajectory shows scores on the high side, upline and with great consistency. The same vintages in various guides and competitions, also show great consistency.

We are so proud! We have earned it with effort and tenacity: In three years, 59 vintages valued with 90 or more points in national and international guides and 19 gold medals in three of the top rated European competitions among international 45 most recognized.

These facts, by comparison, clearly places us at the top of the wine sector in terms of recognized quality.